Rice University Housing & Dining boasts world-class dining services and award-winning chefs. Student suggestions and feedback drive the dining decisions made at Rice. As a marketing intern for the Housing & Dining department at Rice, I was responsible for driving student-based brand strategy and design.
As a student myself, I was able to hone in on the niche things that appeal to the young millennial/Gen Z audience. There were a few key aspects of the audience desires that I wanted to incorporate into the brand strategy of Housing & Dining: