One of my colleagues is really passionate about insurance (I know, you're probably thinking "Who isn't passionate about insurance?!")
He presented me with a product idea and asked for a few key screens and creative direction.
An unrivaled enterprise cyber insurance platform protecting companies by empowering employees through education and live-support 24/7, 365.
Have employees download the app
Live Support and Educational tools are 1 button away
The enterprise security admin will have access to a dashboard of all incidents and employee training progress.
SOMETHING TO CONSIDER: The #1 reason why incidents are not reported is due to EMBARRASSMENT. So will this product change user mindsets to proactively report.
I asked for feedback early and often during the branding discovery. We were looking to stand out from the typical "blue tech security" look, while also invoking some playfulness to tease the gamified features that we wanted to incorporate into the product.
The first couple of screens I thought would be most important to highlight in concept designs were the help screen and a screen that showed the powerful gamification that could be implemented in the employee experience.
From here, I was able to blow out a 1-pager for my colleague to show to his friends and get the conversation started on what this product could become...