One of my colleagues is really passionate about insurance (I know, you're probably thinking "Who isn't passionate about insurance?!")

He presented me with a product idea and asked for a few key screens and creative direction.

What is it?

An unrivaled enterprise cyber insurance platform protecting companies by empowering employees through education and live-support 24/7, 365.

How does it work?

Become insured
Have employees download the app
Live Support and Educational tools are 1 button away
The enterprise security admin will have access to a dashboard of all incidents and employee training progress.

Business Case

  • Small and medium businesses are  the #1 target of cyber attacks (61% of data breaches hit smaller businesses)
  • 7 of 10 are not prepared for cyber threats
  • Cyber attacks cost small businesses between $84,000 and $148,000.
  • Majority of Cyber incidents go unreported: In 2016, there were 82,000 reported incidents, while experts estimate that there were actually over 250,000 worldwide
    ► 60% of small businesses go out of business within six months of an attack.
    ► 90% of small business don’t use any data protection at all for company and customer information.
  • 91% of all cyber attacks are via email
  • Informed employees will lead to action.
  • [Product Name’s] live support will triage any incident, allowing for employees to take immediate action and mitigating further risk.
  • Catch security breaches before they escalate.

SOMETHING TO CONSIDER: The #1 reason why incidents are not reported is due to EMBARRASSMENT. So will this product change user mindsets to proactively report.

Concept Design


  • Brainstorm Workshops
    • Value proposition writing 
    • Design brainstorming
    • Name and identity discovery
  • Sketching and Iterating

I asked for feedback early and often during the branding discovery. We were looking to stand out from the typical "blue tech security" look, while also invoking some playfulness to tease the gamified features that we wanted to incorporate into the product.


"Companies should be fortresses: employees banding together to ensure security." 

Screen Design


The first couple of screens I thought would be most important to highlight in concept designs were the help screen and a screen that showed the powerful gamification that could be implemented in the employee experience.

From here, I was able to blow out a 1-pager for my colleague to show to his friends and get the conversation started on what this product could become...

CyberProduct-Page Copy 3